How Brand Celebrate International Yoga Day Post Campaign In 2019

Yoga Day Post Big Basket

International Yoga Day Post

 

The international day of yoga commonly referred to yoga day is celebrated annually on 21st June. yoga is not only about self-improvement but it is also about self-acceptance.

Yoga is a practice towards a healthier life and therefore many brands have wished Yoga day audiences on this occasion. The influence of social media marketing is increasing day by day and therefore brands do not miss a chance to promote themselves by conveying a message be it in humor, wellness or advice form.

 

Last year brands created a storm of creativity on this day. Let’s check out the way brands have wishes to their audiences on international yoga day 2019

1. International Yoga Day ShopClues

ShopClues on the occasion of World Yoga Day, shared some tips on yoga on their social media to help achieve your dream body so you can fit in your favourite dress.

Yoga Day Post ShopClues

2. Creative Post of Acko General Insurance

Acko in their social media post wants its users to take 10-second break from their day-to-day lives and Inhale – Exhale, Inhale – Exhale. They posted a beautiful 20-second video about it.

Yoga Day Post Acko General Insurance 1
Yoga Day Post Acko General Insurance 2
Yoga Day Post Acko General Insurance

3. International Yoga Day Campaign of Amul

Amul has posted a very unique image as its social media campaign. They have shown three different kinds of yoga asanas like breakfastasan, Lunchasan, and Dinnerasan which promotes their brand that the product of Amul should be consumed in every meal of the day.

Yoga Day Post Amul

4. Social Media Post of Bajaj Allianz General insurance

Bajaj Allianz General Insurance wishes their audiences a  very happy international yoga day by keeping a check on their health and fitness and assures them to give them the best insurance plan. They have better utilized social media platforms by assuring all the best health insurance policies.

Yoga Day Post Bajaj Allianz

5. International Yoga Day  Big basket

Big basket, a food delivery service through their social media posts on Facebook uses some cheeky food puns to convey a message via delivering a laugh. Their social media campaign was clever and creative.

Yoga Day Post Bigbasket 1
Yoga Day Post Bigbasket 2
Yoga Day Post Bigbasket 3
Yoga Day Post Bigbasket 4
Yoga Day Post Bigbasket 5

6. Creative Post of  Big Bazaar

Big Bazaar for their social media campaign posted an interesting gif on Facebook which shows a dozen of yoga poses for people online to guess the name of Asanas to name and try it themselves.

Yoga Day Post Big-Bazar 1
International Yoga Day Post Big-Bazar3
Yoga Day Post Big Bazar 2
Yoga Day Post Big Bazar 4

7. International Yoga Day Campaign of Bombay Kulfi

Bombay Kulfi, as usual, uses a different variety of kulfis to promote the event as their social media campaign, in this case, the International Yoga Day.  You can see in the image kulfis dancing to the melody and harmony of life.

Yoga Day Post Bombay Kulfi

 

8. Social Media Post of Gits

Gits on International Yoga Day wants to promote a   healthier life with their social media post, promoting their product Gits Oats and brown rice idli.

Yoga Day Post Gits

9. International Yoga Day HDFC Bank

 HDFC Bank as their social media post promotes a yoga session on International Yoga Day at Defense Colony Sports Complex in Delhi on 21st June. This social media campaign is named HDFC Unite

Yoga Day Post HDFC

10. Creative Post of  Herbalife

Herbalife in their social media post wants its consumers to clear their mind and focusing on their breath. They want people to stop thinking about yoga and start doing it.

Yoga Day Post Herbalife

11. International Yoga Day Campaign of Incredible India

Incredible India always delivers when it comes to promoting the important event via their social media post. In this campaign, you can see a yoga session held by the Ministry of Tourism at Qutub Minar in Delhi.

Yoga Day Post Incredible India
Yoga Day Post Incredible India 3

 12. Ixigo

Ixigo as their yoga day post, uploaded a graphic image on Facebook showing an air traveler reclining all the way back in their seat, which could be easily confused with an Asan. Ixigo used this little gag in their social media post.

ixigo - Yoga Day Post

13. Kotak Mutual Fund

 Kotak Mutual Fund in their yoga day post, in a very subtle manner, manages to convey that being patient is useful in both yoga and investment. Keep breathing and keep investing.

Kotak Mutual Fund - Yoga day Post

14. Magic 106.6 FM Mumbai

Magic 106.6 FM for their yoga day post uses its radio jockeys to teach us about a variety of Asana on this International Yoga Day. 

Magic FM - Diigimanic yoga post

15. Moonbow Living

Moonbow Living a water and air purifying company wishes it consumer a very happy International Yoga Day. They posted their yoga day post with an interesting graphic image of a person doing yoga in a water drop.

Moon Living - Yoga Day Post

16. Reliance Smart

Reliance Smart on international Yoga Day wants to not just pose for the camera but also for the well being, body and soul. They posted a beautiful10-second  motion graphic video as their social media post.

Reliance - Yoga Day Post-1
Reliance -Yoga Day Post-2

17. Snapdeal

Snapdeal kept it simple with a graphic image as their yoga day post wishing its viewers a happy International Yoga Day. “You lose some you Gain a lot,” says Snapdeal in their latest post.

Snapdeal - Yoga Day Post

18. Sony Liv

Sony liv had an interesting social media campaign for their International Yoga with their campaign #CatchYourPose. They posted a gif image that consists of a variety of yoga asanas which one can catch and try for themselves.

Sony Liv - Yoga Day Post-1
Sony Liv - Yoga Day Post-2
Sony Liv - Yoga Day Post-3
Sony Liv - Yoga Day Post-4

19. Yes Bank

Yes Bank kept it simple with one image but their message with this image is one of the most important topic, mental, emotional, spiritual and physical well being.

YES Bank - Yoga Day Post

20. Rajasthan Tourism

Rajasthan Tourism in their yoga day post explains the importance of yoga and the benefits it can give for an individual spiritual, physical and mental well being. It also promotes Rajasthan Tourism on the occasion of International Yoga Day.

Rajasthan tourism - yoga day post 1
Rajasthan tourism - yoga day post 2

Brand Maintenance is pretty much a survival factor for any business, and most of the businesses take the aid of social media platforms like Facebook, Twitter, Instagram among others to re-establish their brands and also to market their business image with every opportunity that they can think of grabbing. International Yoga day is just one of the hundred channels a brand uses to put out its creativity.

Social media marketing is a powerful way of talking to your audiences. Here at Digimanic is a leading digital marketing agency in Mumbai and has helped many brands to get brand recognition and creates strategies to maintain them. If you are looking out for your brands to outshine in this highly competitive market then Digimanic would be the right option for you.

Do let us know which Yoga Day post was your favorite. Also, do mention or drop other International Yoga Day visuals that we might have missed you believe are worth mentioning here.

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Comments (15)

  • Yoga is the best way to achieve peace and a healthier life. Brands have wished their audiences in so many unique ways and Digimanic has explained all the points so nicely.Great work guys.Your social media post outshines among others.

    Deepti shah
    Reply
  • Yoga really helps to have peace of mind!!!

    parvez
    Reply
  • I am a very lazy person and not a fitness freak. But whenever I need to do something on fitness my most preferred thing is yoga. Today I have done yoga after long time but as a creative marketer I was observing yoga day post campaign.
    I found big basket yoga day campaign has Nailed it with creativty.

    Ankit
    Reply
  • Good Blog, my favorite without a doubt is Big Bazaar post. It had the best social media post on International Yoga Day compare to the rest.

    Manmit
    Reply
  • I liked the way brands showed their creativity level on Yoga day.
    These Yoga day post campaigns are mesmerizing

    Arbaaz
    Reply
  • Now days yoga become like fashion or festival. People just focus on when international yoga day campaign is coming. But they should do on regular basis.

    Abdul
    Reply
  • Thank you digimanic for the fantastic blog on International Yoga Day, the blog was very helpful and very interesting.

    dipti shah
    Reply
  • Big Bazaar shows very Creative Post on International Yoga Day.. Great research on Yoga Day…

    parvez khan
    Reply
  • I like the Amul brand post. Amul has posted a very unique image as its social media campaign. They have shown different kinds of yoga asanas which promotes their brand. very nice article.

    humera khan
    Reply
  • Great! BRANDS on International Yoga Day wants to promote a healthier life with their social media post, promoting their product
    EG: Big basket, a food delivery service through their social media posts some cheeky food puns to convey a message via delivering a laugh. Their social media campaign was clever and creative on the International Yoga Day.

    Abhijeet mishra
    Reply
  • Very creative blog, I liked the way brands showed their creativity on Yoga day. This Yoga day is very intresting

    Zaheer Siddique
    Reply
  • It’s true, Peoples now value healthy routine and yoga is the best gift we can gift to ourselves. the brands are using it as a marketing plan gain more traction on International Yoga Day occasion. Amazing knowledge is given by Digimanic.

    priya sharma
    Reply
  • Nice article. Brands have shown different kinds of yoga asanas which promotes their brand.

    Shruti pankaj
    Reply
  • Digimanic has explained all the brands so nicely.
    Brands have wished their audiences in so many unique ways.
    Great!

    Aashish gokle
    Reply
  • Great work guys. Your social media post outshines among others. the blog was very interesting.

    Shailesh pandey
    Reply

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