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One of the best ways brands try to form a bond with their consumers is on an emotional level. And nothing beats the emotional bonds between the Indian consumers and their mother. Creative agencies see this as a golden opportunity to push out their best marketing campaign to make their brand relations stronger and broader with their consumers.
Following are the list of social media campaigns that show how some well known and big brand tired this year.
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1. Mother's Day Post HDFC Bank
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#MothersDayOut
The HDFC social media campaign talks about how being a new mother affects one's life, mentally and physically. With no one to offer or share a burden with.
The HDFC Bank urges the people to understand a mother's struggles for her children and herself.
They are also providing discounts for mothers on this special day on Zomato and Yatra.com
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2. Mother's Day Social Media Post Flipkart
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Flipkart releases its #BeLikeMom social media campaign with a series of images on Facebook and Instagram pages. The post covers all the things that our mom does which are sometimes considered as minor and are underappreciated.
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3. Mother's Day Post SpiceJet
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For their social media campaign, SpiceJet on their Facebook and Instagram page released a series of cute and innocent images of saying from our mother if we ever traveled from an airplane. The series of images are relatable and pure as it depicts some of the best traveling advice we get from our mothers.
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4. Mother's Day Creative Post Amul India
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#AMULRECIPEFORMOMCONTEST
Amul started their social media campaign with a contest about making a dish with Amul product of the day, posing with the product of the day and writing a short message dedicating it to your mother. During the time of campaign winners, pictures will be posted on the Amul facebook wall with a chance of winning a gift hamper from Amul.
You can check their facebook wall to see how well planned it their campaign is.
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5. Sunfeast Moms Magic
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One of the personal favorites, these ads show a boy’s time away time from this relatively new environment - missing his mother. Where he is taken under the wings of a tea stall women under whom he finds solace & all the love and care in the world which he eagerly needed.
'Celebrating the mom in each one of us'
You can check out this video on their Youtube Channel.
#momlovesnonstop
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6. Espon India
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Epson India is celebrating motherhood with their social media campaign anyone can relate to. The social campaign #ShesAlwaysWithYou salutes the spirit of every mother by showing the universally acknowledged truth that a mother can go through infinity and beyond for their children, no matters what it takes. The video is very simple but at the same time hits hard with the truth of mothers cares.
On the facebook page, you can participate on #ShesAlwaysWithYou contest by Espon India. #MotherOfAllSmiles #SmileMoreForAGoodDay
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7. Mother's Day Post Gits
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Gits narrated the story of a child in an orphanage looking for the mother’s love in his life. He misses her mother’s conversations and wonders how the food made by her would taste.
Also, as a part of the #TasteOfMotherHood online campaign, Gits will be serving their food across various orphanages this weekend to celebrate Mother’s Day.
#MaaNahiBhoolti.
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8. Mother's Day Social Media Post iD Fresh
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iD Fresh’s beautiful social campaign captured the true essence of the one question all moms ask every day – ‘Khaana khaaya?’ The campaign is smart as iD being a food company itself, their ad campaign and the message are perfectly in sync.
iD Fresh Made a beautiful video on this topic that you need to check on their channel.
#MomsOnActivMode
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9. Mother's Day Creative Post Shaadi.com
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#RealPeopleRealStories.
Shaadi.com 2019 mothers day campaign tells the true stories of people whose lives were affected and then changed for the better good. A series of videos would be posted on their youtube channel. Do visit their Youtube channel for the series.
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10. Mother's Day Campaign Amazon India
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Amazon India’s #DeliverTheLove campaign beautifully illustrates how a child is handcrafted by his/her mother. As a part of this campaign, Amazon India launched a video that conveys how a mother’s touch shapes the life of a child at every stage. No matter what the difficulty, hurdles or barrier a mother touch plays an important part. This video is magnificently edited and cinematograph which covers every aspect of motherhood throughout the time of being a mother.
Visit their youtube channel to see their video.
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11. Mother's Day Social Media Post Reliance Smart
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Reliance Smart & Reliance Fresh launched a heart-winning mothers day campaign named #MaaSeSeekhaHai.
It talks about the various things one learns from our mother. The video beautifully shows how some lessons out of so many that mothers teach us, become the guiding light of our lives. The brand has shown how a mother’s confidence in a child helps the child to progress and succeed in life.
You can also participate in their campaign on Facebook.
#StrongLikeMom
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12. Mother's Day Post Biba
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India’s one of the most popular ethnic apparel Biba launched #IAmAMomToocampaign to celebrate motherhood. The video ad for this media campaign beautifully explains how age defines a woman’s motherhood. It beautifully shows that you don't need specifically a child to experience motherhood. Who can act as a mother from your science project or your self-made company? Biba really used a clever campaign that tries to change the “motherhood” perception”.
By participating on their Facebook contest campaign #IAmAMomToo for exciting gift offers or can get a 20% on a walk-in.
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13. Bajaj Allianz General Insurance
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#HappyMothersDay #CaringlyYours
Bajaj Allianz wishes all the wonderful moms out there a Happy Mothers Day. They also created care-filled Mothers Day filter specially created for the moms.
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14. Mother's Day Social Media Post BigBasket
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BigBasket for mothers day special introduced a contest where contestants would submit their mom-made recipes with hashtags #mothersdaycontest or #mommaderecipes. The winners were announced on 12th May.
You can see all the posts on the Facebook page.
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15. Pantaloons
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Pantaloons for Mother's Day special are offering a 50% discount, especially on womenswear.
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16. Mother's Day Campaign Saregama Carvaan
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Saregama releases a Facebook and Instagram contest as their mother's day marketing campaign. Where users would send their video message on how much they love their mom, using hashtag #ThankYouMaam.
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17. Samsung India
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Facebook- #5in1ForMom
Instagram-#WorldsBestMom
Samsung India launched two different separate content on Facebook and Instagram each for mothers day. Were participants can take part in and have a chance to win either a Samsung Refrigerator or a new Samsung Galaxy S10.
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18. Dominos Pizza India
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Domino's Pizza Indian kept it to a minimum with its Facebook and Instagram Ad posts with a 5-second video.
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19. Mother's Day Creative Post HDFC ERGO
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#InsuredByMom
HDFC ERGO posted a beautiful 60-second sketch video on their Facebook and Instagram Page, highlighting the mom's journey from pregnancy to adulthood.
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20. Mother's Day Creative Post Zomato India
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#momishappy
Zomato shared an Instagram post with the topic of “What's your mom's favorite dish?”, to engage its audience in a conversation. They also shared a Facebook post of a brunch Idea with mom and the proceeds will go toward nutrition for women and mothers touched by cancer.
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