Where would you like to go?
Ready to grow your brand?
Tell us your goals and get a free digital marketing plan.
Where would you like to go?
Tell us your goals and get a free digital marketing plan.
Reach active searchers. Direct your budget carefully. Measure what matters.
When people search for a service, they are often ready to compare options and get in touch. Digimanic helps you plan and manage search advertising around your business goals, target locations and enquiry process.
Our Mumbai-based team supports campaign strategy, keyword research, ad creation, conversion tracking, optimisation and reporting. Whether you are starting search advertising or reviewing an existing account, we bring your keywords, ads and landing pages into one organised approach.
Running search ads does not automatically create useful enquiries. Your campaigns need to reach relevant searches, communicate your offering and send visitors to a page that helps them act. We help identify the gaps and build a practical search marketing approach.
We review account structure, spend distribution and available tracking so you can see where your media budget is going and what activity it supports.
We review keywords, ad messaging and landing pages together to understand whether the people clicking are the people your business wants to hear from.
We analyse search terms, add negative keywords and refine match types so that your budget is directed towards searches that relate to your services.
Search, Shopping, Display and remarketing serve different purposes. We assess your business type and goals before recommending where your budget should go.
We review whether each page explains the offering, supports the ad message and gives visitors a clear way to enquire, then recommend practical improvements.
We set up and review available conversion tracking, including calls, form submissions and other agreed actions, to understand campaign performance.
Choose the support your business needs to plan, launch and manage search advertising. From research and campaign setup to optimisation and reporting, your proposal defines the platforms, activities and deliverables included.
We understand your business objectives, services, target locations and competitors to develop a campaign plan. The plan identifies suitable campaign types, priorities, budget considerations and a review schedule.
We review existing account structure, keywords, ads, settings and tracking to identify wasted spend, missed opportunities and areas that need attention.
We research the terms people use when looking for your services and group them by intent, so that campaigns reflect what searchers actually want.
We build campaigns with organised ad groups, relevant keywords, match types, location settings and bidding approaches aligned with your goals.
We write headlines, descriptions and extensions that communicate your offering clearly while following advertising platform policies.
We review the destination pages for your campaigns and recommend changes to messaging, structure and enquiry options so that visitors can find what the ad promised.
We help configure tracking for calls, form submissions and other agreed actions using the available platform and analytics tools, subject to access to your website and accounts.
For product businesses, we support product feed review, Shopping campaigns and Performance Max planning, depending on your catalogue and the agreed scope.
We plan display and remarketing activity to reach people who have already visited your website, with audience rules and messaging defined in advance.
Where relevant to your audience, we can extend search campaigns to Microsoft Advertising, with settings adapted for that platform.
We review search terms, costs and available results at regular intervals, then adjust bids, budgets and keyword lists within the agreed scope.
We review available campaign data, including impressions, clicks, cost and tracked conversions, and explain what the figures mean with recommendations for the next period.
Every campaign type serves a different purpose. We recommend a suitable mix based on your business category, customer behaviour, budget and marketing objectives rather than applying the same setup to every account.
Search campaigns show text ads when people look for terms related to your services. We structure them around search intent, location and the information your ads need to communicate.
Shopping campaigns present products with images and prices. We review your product data and organise campaigns around categories, margins and priorities.
Performance Max uses your assets and goals across Google channels. We prepare creative assets, audience signals and conversion goals, then review how the campaign is distributing spend.
Display ads can introduce your business to relevant audiences across websites and apps. We plan placements, audiences and creatives according to your awareness and consideration goals.
Remarketing reaches people who have previously visited your website. We define audience lists, frequency and messaging so that follow-up advertising stays relevant.
Video campaigns can introduce services, explain concepts and support consideration. We coordinate campaign setup, targeting and creative requirements; video production is defined separately.
For businesses that rely on phone calls and local visits, we plan call-focused ads, location targeting and business profile information that supports local search.
Microsoft Advertising can reach a different segment of search users. We adapt your search campaigns for the platform where it suits your audience and budget.
A hospital, an ecommerce brand and a professional service company have different search behaviour, advertising rules and customer expectations. We build campaigns around the nature of your business and the way your customers search.
Healthcare providers can use search advertising to reach people looking for services, departments and doctors. Medical claims and treatment advertising are subject to platform policies and applicable regulations, and require appropriate review.
Retail and consumer brands can use Search, Shopping and remarketing campaigns to present products and ranges to people who are already looking for them.
Real estate businesses and interior designers can reach people searching for projects, localities and design services, with landing pages that explain the offering and the next step.
Educational institutions can run campaigns around admissions, courses and programmes, timed to enquiry and admission cycles.
Professional service businesses can reach people looking for advice and services. Financial and legal advertising is subject to platform restrictions and professional compliance requirements.
Technology and B2B companies can target searches related to solutions, use cases and comparisons, with campaigns planned around longer decision cycles.
Wellness and beauty businesses can advertise services and offers to local searchers. Ad content should represent services accurately and avoid misleading outcome claims.
Local service providers can use location targeting and call-focused ads to reach people searching for services in their area.
We discuss your services, target customers, locations, budget range, existing accounts and what counts as a useful enquiry. This defines the purpose of your campaigns and the support required.
We research keywords and competitors, review your website and tracking, then propose campaign types, structure, targeting and a measurement approach.
We prepare campaigns, ad copy, extensions and tracking. Your team reviews business details, offers and claims before launch.
Campaigns go live after approval. We monitor delivery, review search terms and make adjustments within the agreed scope.
We review available campaign and enquiry information, then recommend what to continue, change or pause in the next period.
We structure campaigns around your services, locations and goals instead of applying the same account setup to every business.
Campaigns run in your own advertising accounts, so you can see spend and activity. Access and responsibilities are agreed before work begins.
Regular search term reviews and negative keyword updates help keep spend directed towards searches that relate to your offering.
We prioritise setting up measurement so that decisions about budgets and campaigns are based on available data and not assumptions.
We explain what each figure represents, so you can separate clicks, calls, form submissions and actual business enquiries.
Search campaigns work alongside your website, SEO, content and social media activity. Digimanic can support these through separately defined services.
Show your business to people who are looking for services like yours, using keywords, locations and ad messages that match their search.
Use headlines, descriptions and extensions to explain what you offer and set expectations before the click.
Send visitors to a page that continues the message of the ad and presents the information they need to decide on a next step.
Provide clear enquiry options, such as a call button, form or messaging link, so interested visitors can act without searching for contact details.
Agree how calls and form submissions are handled by your team. Prompt, organised follow-up helps ensure that enquiries are acted on.
Advertising budgets are paid directly to the advertising platform. Campaign objectives, tracking requirements and media budgets are defined separately.
We define relevant reporting measures according to your campaign types and objectives. Available platform data and tracking information determine which results can be assessed.
Review impressions, impression share and the searches your ads appeared for, to understand how often and where your business is shown.
Review clicks, click-through rate and available engagement data. A click is an interaction with an ad and not a guarantee of an enquiry.
Review cost, average cost per click and budget distribution. Media spend is paid to the advertising platform and reported separately from agency fees.
Tagged actions, call tracking and agreed lead-source information can help assess enquiries linked to campaigns. A click, a conversion and a qualified enquiry are different outcomes.
Review which keywords and search terms received traffic and responses, then decide what to expand, refine or exclude.
We review campaign structure, ads, landing pages and budgets, then identify practical improvements for the next reporting period.
Your proposal sets out the selected platforms, campaign types, creative responsibilities, optimisation frequency and reporting included. Depending on the agreed package, search engine marketing can cover:
Google Ads management can support campaigns on Google’s platforms, while Meta Ads can support separately planned social advertising. SEO Services can support unpaid visibility alongside your paid campaigns.
Explore Lead Generation for broader enquiry-focused planning. Website Design and Development can provide landing pages and destinations suited to your campaigns.
Advertising budgets, call-tracking subscriptions, video production, landing page development and third-party tools are identified separately where applicable. The final scope specifies platforms, campaign counts, optimisation frequency, approval responsibilities and reporting schedule.
Tell Digimanic about your business, target locations, current advertising and marketing goals. We will discuss the campaign planning, ad creation and optimisation support that fits your requirements.
Share your website, business category, target locations and any existing ad accounts. Let us know which services you want to promote, your approximate budget range and whether you need a new setup or help improving current campaigns.